I connect design and code into fast, accessible, measurable web experiences that convert.
I build high-performance Shopify storefronts with Liquid + JavaScript. Tracking & experimentation wired in from day one (GA4, pixels, events). CRO, automation, and custom integrations to lift CVR and AOV.
I operate from three obsessions that shape every project I touch: using technology, integrations, and AI to build systems that work for you, not the other way around; designing premium, minimal, boutique experiences that feel intentional and elevated; and applying growth strategy and CRO thinking end-to-end so the whole funnel compounds results, not just the homepage.
I work both independently and with a trusted team, adapting to your project's needs to deliver the best results, whether it's a solo vision or a collaborative effort.