ON THE ADMINISTRATIVE SIDE
I transitioned the business from manual processes to a custom digital system that automated payroll, calculated commissions, and tracked taxes from gross income. I implemented a cloud-based network to ensure real-time data synchronization between stores and corporate offices, overcoming connectivity issues in mall locations. This allowed store managers to track stock levels, manage reordering, and access performance insights efficiently. I also restructured cash flow by opening dedicated accounts for income and expenses, ensuring clean transaction records and smooth payment scheduling.
WHEN I PIVOTED TO MARKETING
During the pandemic, I collaborated with the advertisement staff to launch a paid advertising strategy that promoted online bookings and product sales through Instagram. The campaigns focused on driving engagement with L'Oréal and Kérastase products while building a community through educational content. Additionally, we relocated operations to an off-mall location, enabling us to continue offering services and turning downtime into an opportunity for growth.
I took control of the salon’s Instagram, leading every post to build awareness around our L'Oréal and Kérastase partnerships. With in-person services limited, we shifted focus to product sales to stay connected with our clients.
Product-focused posts promoting L'Oréal and Kérastase solutions with personalized online consultations. This strategy was effective as many clients faced hair loss, dandruff, or dryness during the pandemic. We advised and sold the right products to meet their needs.
Community-building posts with valuable tips to engage and retain our audience, offering hair care advice to enhance trust and loyalty.
Operating by appointment-only with a paid advertising strategy, complemented by before-and-after reels to showcase transformations, promote services, and drive bookings during the pandemic.