The supplier is just the start—here's where strategy takes over.
I researched leading jewelry brands, analyzing return policies, shipping terms, warranties, and photo styles. I found that returns were only accepted for damaged items, so brands emphasize detailed product photos with precise measurements. I also identified trends in strategic promotions and personalizations to boost average order value.
Using these insights, we added stainless-steel jewelry for affordability and introduced engraving services. We built strategic promotions to meet our average order value goals and designed the Shopify store with a minimalist yet luxurious feel, ensuring product details stood out. I ensured the site met all requirements for Google Analytics and Search Console, and led a product photoshoot to align with the store’s theme. Now, a freelance editor is fine-tuning the photos to highlight gold accents, making them the focal point on the monochromatic page.
This collage reflects research on leading jewelry brands, analyzing their product photography, promotion strategies, and return policies. These insights guided the development of Palusci Jewelry’s unique approach—integrating personalization options, and a cohesive aesthetic.
Inspecting jewelry pieces ahead of the photoshoot while refining strategies for product presentation and website optimization. This stage ensured that each item aligned with the visual and strategic direction of the store.
Leading the photoshoot to ensure each piece aligns with the store’s minimalist yet luxurious theme. This process highlights the craftsmanship of the jewelry, ensuring that the gold accents become the focal point on the monochromatic website design.
This is the live version of the Palusci Jewelry Shopify store, showcasing the design direction and layout. While the product photos are yet to be fully edited, this version provides a preview of the store’s minimalist and elegant aesthetic.