MARCO TULIO FRANCHISE

Where Business Meets Marketing

While my role here wasn’t initially focused on marketing, it evolved to include strategic communications, revealing how interconnected marketing and business management are. I learned that what can be managed must first be measured—numbers guide decisions, showing where money flows and what drives profit.

In this role, I not only grew professionally but also reached a corporate level, where I realized that understanding marketing is just as essential as managing the business itself. With one, you nurture and understand the operation; with the other, you amplify and propel the strategy forward.

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